Front Row Forever
Vision: Become the standard for experience-based engagement across performer, promoter and platform.
Mission: To generate additional event revenue and customer loyalty to be shared between performer, promoter and venue that lives beyond the evening of the event.
The Way it Currently Works
Fans: Pay money to a promoter to go to an venue to see a performer
Venue: Provides seating and space accompanied by concessions which they sell themselves
Performer: Advertises event and interacts during the event
Promoter: Sets pricing, takes money and arranges the experience
Basic Principles of Engagement:
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The more a fan recalls an experience, the longer their loyalty carries forward.
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The more event related purchases made prior to the event, the greater the excitement for it.
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The more onsite labor you can remove from the concession process, the higher the throughput.
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We have the ability to create a digital version of a "poster on the wall".
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We have the ability to pre-purchase anything and digitally decrement.
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We have the ability to curate and showcase digital collections.
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Yet still we buy tickets, merch and concessions separately and airdrop a picture of an artist.
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We squander our purchasing moments.
We squander our moments to more deeply connect.
How This Could Work:
*Modelo does not endorse this project as it is not aware of it's existence. This is merely illustrative.